Image of Lynne Craig, University of Edinburgh

Job title:

Senior Lecturer (Associate Professor) Design Informatics

Role:

Academic Co-Director, Innovation and Entrepreneurship, Edinburgh Futures Institute

Office:

Institute of Design Informatics, Bayes Centre

Biography

Lynne Craig (nee Murray) draws on expertise in industry and academic contexts to develop research and innovation at the University of Edinburgh. Developing practices of "Computational Adornment," Lynne focuses on how technology influences futures-to-wear through robotics, AI, materiality, craft, data, and circularity. Grounded applied digital anthropology, material cultures, identity, and dress, Lynne's work weaves new narrative threads for Human Robotic Interaction (HRI) and Human Computing Interaction (HCI).

Prior to joining University of Edinburgh, Lynne was Founder and Director of Digital Anthropology Lab, London College of Fashion, University of the Arts London (2014-2021) where she established research cultures in play-based design and engineering of physical computing and virtual experiences for fashion. Her previous role as Knowledge Transfer Partnership (KTP) Research Fellow, Birmingham City University, Jewellery Industry Innovation Centre, (2007-2009) led to founding a spin-out company, Holition Augmented Retail, securing global patents in computer vision, developing C-Suite impact for global brands advancing virtual-try-on (VTO) creative technology for the retail sector. Her achievements have been highlighted in the New York Times, Financial Times, BBC World Service, Telegraph, Business of Fashion, Dezeen, and Forbes. 

A graduate with Distinction from Royal College of Art (2006) specialising in technology enabled high-value manufacture for jewellery sectors, Lynne serves as a Board Member, The Goldsmiths Centre, Technology Advisory Strategy Committee, a charity of the Goldsmiths Company, is Co-Founder and Non-Executive Director, Holition Augmented Retail (2008- ongoing) and is Fellow, Royal Society of Arts, FRSA (2019- ongoing). She has received the prestigious Heriot Watt University Club medal for Design (2003) and Innovate UK’s KTP Business Leader of Tomorrow, national award (2009). 

Lynne translates practice between industry and academic sectors, catalysing new approaches to emerging technologies.  In sharing this knowledge, Lynne continues to support diversity in tech entrepreneurship where she has advised over 100 start-up businesses across Europe. Specialising in high value manufacture, fashion-tech, robotics and sustainability, Lynne has supported UoE AI Accelerator, Scottish Edge Awards, FarFetch Outlier Ventures, Centre for Fashion Enterprise amongst many others. 

Research interests

  • Digital anthropology, examining material identities and digital twins
  • Embodied and performative experience in augmented reality and robotics
  • Manufacture and materials; play-based prototyping, craft and soft robotics
  • Emergence, new materialism, and interdisciplinary methodologies
  • Data entrepreneurship in the creative and innovation economy

Teaching

Approach: 

Lynne's approach to teaching employs pedagogical strategies that highlight embodied and performative learning, drawing from craft practices, ethnographic and applied anthropological methods to explore 'data-as-material'. 

Lynne encourages new forms of knowledge generation and dissemination, critically assessing technology’s influence on subjective experience, working with students to create the conditions to take risk, test, try and break concepts, ideas and prototypes of technology as part of an 'alive' practice. Her approach is rooted in expertise gained from industry and from diverse experiences of scholarly and academic outputs, often drawn from areas of professional practice.

Teaching Practice: 

Previously Programme Director, 'Design Informatics', working across MA, MFA and with MSc, AMSc, (2021-2025), specifically connecting data-science students to designers across a complex joint masters programme between the School of Design and the School of Informatics, operating with duality in approach to define collaborative and interdisciplinary strategies for learning.

Lynne continues to pioneer new approaches to pedagogical frameworks in areas of design, data, and robotics with emphasis on circularity. As part of this practice, she launched a narrative brief, 'Design Robotics' to establish dialogues in sensing and actuation, developing playful prototypes of physical computing and soft robotics within Design Informatics course, 'Histories and Futures of Design'. 

As Course Organiser for, 'Design with Data,' Lynne introduces narrative brief, 'Fashion Informatics,' developed to explore embodied data, securing industry presentations and external academic expertise as a key process of engaged, industry-oriented knowledge exchange for education. The course works towards an exhibition output demonstrating collaborative learning with a technology probe/prototype as part of Edinburgh Science Festival, hosted at In-Space Gallery. In addition, Lynne continues support of Design Informatics students as supervisor, 'Dissertation; Design Context and Communication,' contributes to 'Data-Science for Design' and delivers invited guest lectures.

The below films and post describe approach to teaching practice, commissioned during tenure as Programme Director: 

Research

Approach

Lynne Craig helps other makers, educators, and business owners to find opportunity in the anomalies and outliers that emerge when different worlds intersect, collaborating with technologists, designers, engineers, and CEOs to challenge conventions and design new applications for emerging technologies. 

Research

Lynne’s research at the University of Edinburgh explores, "Computational Adornment," focusing on how technology influences futures-to-wear through robotics, AI, materiality, craft, data, and circularity. Grounded in applied digital anthropology, material cultures, identity, and dress, Lynne's work weaves new narrative threads in Human Robotic Interaction (HRI) and Human Computing Interaction (HCI). It uncovers new ways to experience and understand technologically enabled identities, offering insights into how they are shaped and expressed within a network of interconnected elements, continuously evolving to produce and disseminate knowledge impact from intricate material-discursive interactions. Recent projects include, "The Aesthetic Body of Soft Robotics," presented at Robosoft 2025 in Lausanne, and "Dressing Robots," showcased at ICRA 2024 in Yokohama.

Innovation Ecosystems

Lynne’s approach to research is often defined by crafting new conditions that will unleash knowledge, prompt unexpected tensions, and ignite the minds of others, as an applied research making process. Throughout her career she has built businesses, created products, designed systems, and continues to re-imagine what the role of making in design, education, and business looks like for tomorrow as an embodied research practice. 

Lynne is a recipient of Major Initiative Funding (MIF) at the University of Edinburgh, launching Future Fabrications Forum symposium at Edinburgh Futures Institute in 2024, leading to development of a cross-University research approach, creating the conditions to connect design, material sciences, engineering, and business towards circular economy strategies. As part of her leadership role at Edinburgh Futures Institute, Lynne established ‘E-Corner’ focused on diversifying entrepreneurship communities, launched ‘EFI Innovation Fellowships’, catalysing novel innovation environments, and continues to promote female entrepreneurship through initiatives including, ‘Ecosystem Exchange.’ Recently, Lynne's approach has advised development of the ‘Innovation Career Pathway’ at UoE, exemplifying futures for innovation careers in academia. 

Current PhD students

PhD Supervision Topics

  • Technological embodiment
  • New materialism
  • Potentiality and emergence
  • Soft-wearable technologies
  • Interdisciplinary innovation

Related programmes

View work and connect

Demonstrating work across a range of interdisciplinary areas, dialogues into and out of innovation and research practices...