Dr Denitsa Petrova is a creative practitioner, lecturer and researcher. She holds a PhD in Digital Media and Art in Public Space from the University of Edinburgh. With several years of experience in the creative industries, Denitsa teaches courses in User Experience Design, User Interface Design, Digital Art, and Media Studies. She has led and contributed to research projects exploring digital tools for teaching and collaborative learning. Her current research focuses on online pedagogy, digital education, and the integration of generative artificial intelligence (GenAI) into academic and creative practice. She is particularly interested in exploring the opportunities and challenges of GenAI in education, creative processes and academic integrity, supporting the development of critical and responsible approaches to its use in teaching, learning and creative work.