During the trip, the undergraduate students were asked to consider the environmental, social and economic implications of India’s primary export.
The students met key individuals on the cotton supply chain, beginning with the cotton pickers and growers. They learned how the Better Cotton Initiative works with producers, such as Technocraft, towards more sustainable production methods.
The group discovered how high-end fashion label House of Anita Dongre and its brands are influencing global fashion. They also saw how it is empowering women to gain new skills and develop independent careers. The digital editor of Vogue India took time to discuss the industry’s impact on local and global fashion trends.