The event was attended by 1,000 fashion industry experts, and served to shine a spotlight on the critical need to address the global textile waste crisis. Maddie's winning collection explored the loss of biodiversity, planetary health and our humanity.
Maddie adds this success to Graduate Fashion Week wins while studying at Edinburgh College of Art, where she won first prize in the Catwalk Textiles Award and second place in the Dame Vivienne Westwood Sustainable and Ethical Award.
“Taking my catwalk competition collection into a commercial up-cycled collection will be a steep learning curve and I’ll be trying my best to keep sustainable, circular principles at the core of what I do," said Maddie, "This is our time to tackle the environmental problems that we have inherited - we won’t get another chance!”
The competition - which is in its ninth year - attracted hundreds of applications from designers in 43 countries which were whittled down to ten finalists from Australia, Canada, Germany, Hong Kong, India, Israel, Spain and the United Kingdom. The finalists visited Hong Kong for 10 days leading up to the Grand Final, during which time they were immersed in the fashion supply chain and were invited to examine potential disruption points.