Earlier this year, our Knowledge Transfer Partnership (KTP) with Maxymiser reached a successful completion after two years’ collaborative research on visualising the paths visitors take through a website.

In this short video, we catch up with Edinburgh College of Art (ECA) Graphic Design graduate, Simon Lloyd, to discover how he got involved in the KTP, what his job entailed, day-to-day, what unique skills he brought to understanding users’ needs and expectations, and what he enjoyed most about working in a business-to-business environment as “the UX/UI guy”.

Exploring the areas of visual communication where design meets the needs of business analysts.