Led by Dr Patrik Schumacher, Partner at Zaha Hadid Architects and Founding Director at the AA Design Research Lab
Architecture and urbanism order social processes via their semantic associations as much as via physical separation and connection. The built environment functions through its visual appearance, via its legibility and its related capacity to frame and prime communication. The built environment is not just channelling bodies. It is orienting sentient, socialized beings who must actively comprehend and navigate ever more complex urban scenes. As a communicative frame, a designed space is itself a communication as premise for all communications that take place within its territory. The design research programme of ‘Agent Based Parametric Semiology’ is geared towards the development of a methodology that uses crowd-based life process modelling within environments designed as systems of signification to enhance and test the communicative capacity of the built environment and thus its capacity to order social communication.
Free to attend. Part of the Prokalò Postgraduate ESALA seminar series.